[ Design Concept Development ]
This is where the “Big Idea” begins to transition into reality and conceptual sketches translate into skillfully drawings and precise details.
The concept, or design theme, creates the backbone of the design. The best and most meaningful projects allow the design concept to guide all design decisions from site layout to final construction materials. This phase of the process often involves research, analysis, and the testing of ideas. Analyses are conducted and findings are studied in various scales and views, and reviewed with the client through drawings, precedent images, and material samples.
Preliminary cost estimates are performed in tandem to ensure budget constraints are being met. Often times revisions are required based on the input from the clients, stake holders, and the consultants. The final product is a design development package that appropriately and effectively describes the project in its entirety.